【建立你的個人品牌】銷售的重點是鑽進消費者的內心

許多公司會刻意向顧客強調自己品牌的眾多優點,但往往會忽略了一點 - 傳達出消費者想得到的「價值」。消費者並不會被品牌的眾多優點所吸引，但是卻會因為你的產品清楚表達出消費者想要獲得的價值而被說服，願意購買你的產品。 所以在製定行銷戰略之前，marketer必須想清楚品牌的定位，品牌的產品/服務能給予消費者什麼價值等等，是CP值高？是令消費者辦事更有效率？是加強消費者在社會的地位？還是令消費者心靈上得到滿足？ [...]

【串流影音的戰國時代】Netflix如何突圍而出，成為串流影音巨頭？

疫情期間，留在家中的時間多了，Netflix變成了lockdown中的必需品，究竟Netflix是如何從一家提供租借DVD服務的公司，變成現在坐擁1.4億訂閱者的影視巨頭？ [...]

“Dreams do come true”– an election of Asia’s inspirational entrepreneurs

When Mr. Melon Wong, The Chief Operating Officer of AcroGrowth Group, was the chief editor [...]

creative arts competition “brave to stride for new heights” (「感」創領域)

AcroGrowth team has assisted the organisation Charity Village to organise the creative arts competition “brave [...]

“Love is love” Charity Concert

“Love is love” is a charity concert professionally planned by Mr. Melon Wong who is [...]

The Dodgeball Competition“Jumping For The True Self”

AcroGrowth has organised a sports competition “jumping for the true self”, featuring a unique crossover [...]

The “ASHKTUM” Photo Exhibition

The “ASHKTUM” photo exhibition is based on a jewellery series designed by Pinky Seung, founder [...]