Having a great online presence without a real-life offline presence to support is useless. It is therefore our belief that helping our clients host offline events and talks helps make the whole personal branding coherent. We have helped our clients line-up speeches held by the Chinese government, internationally renowned associations and societies - which further helps boost their online and offline presence. In collaboration with our trainers from our parent company, AcroGrowth Consulting, we also make sure our clients dress and carry themselves well to help them convey useful messages to their target audience.
With our extensive networks in several countries, we have helped our clients line up interviews with magazines, newspapers and various media channels, which help build their personal branding and fame within their own fields. These interviews can be used even many years after the PBM6 programme is finished - and is therefore a great long-term personal branding tool.
Unless you are one of the top CEOs in the world, it is very unlikely that people have heard you speak about topics in your own field. It is now, however, easier than ever to build credibility online since we can post videos on almost every social media channel. Our video production team has helped clients record videos that have helped make them recognised voices in their own fields - and these have helped drive their offline presence as well.
At networking events, it is sometimes a challenge for our clients to think of elevator pitches that help them convey their backgrounds and services completely. Having a personal logo and a personal website, therefore, helps our clients build credibility and reduce the time needed to introduce themselves. Our design team has helped clients design logos and websites that are now well recognised across the Asia-Pacific region.
Our LinkedIn Management Team, led by our Group CEO and Creative Director in Marketing Ryan Li, has helped clients from different fields build their online presence on LinkedIn to build B2B business opportunities. Being one of the few rare LinkedIn experts in Asia, Ryan was invited to LinkedIn HK multiple times to share about how he built his personal brand as a speaker on LinkedIn within 2 years, which helped him grow the AcroGrowth business. Together with our team of psychologists and graphic designers, we have helped our clients build meaningful fanbases and connections in the corporate world.